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John Mack
Creative Director, Social Media Manager, Mixed Media Artist.

With over 8 years of experience in content creation, social media management, creative direction, and mixed media art, I specialize in crafting compelling visuals and strategies that resonate with diverse audiences. My journey began as a freelancer in high school, designing marketing graphics and creating photography for small businesses, which quickly evolved into a career spanning multiple creative roles across industries such as retail, corporate, hospitality, and fashion.

 

Beyond my professional work, I channel my creativity into mixed media art, blending cyanotype printing, photography, painting, drawing, and digital art to craft abstract pieces that evoke emotions and inspire viewers to step out of their comfort zones. Whether collaborating with clients on large-scale projects or pursuing passion-driven initiatives, my work reflects a dedication to innovation and storytelling that connects on a deeper level.

Social Media Work

With extensive experience in content creation and social media strategy, I have successfully led campaigns and crafted engaging visuals across diverse industries, including retail, corporate, and hospitality. My work highlights unique approaches tailored to each sector, from elevating brand narratives to driving growth and engagement for clients in highly competitive spaces. 

Corporate

Retail

Hospitality

Brand Identity

With a strong foundation in brand identity development, I specialize in transforming initial concepts into cohesive visuals. For The Baxter, I collaborated closely with the graphic design department, using sketches and rough designs to bring the costume carousel photo graphics to life, ensuring every detail aligned with the brand’s unique character and vision.

Photography & Creative Directing

With expertise in photography and creative direction, I bring concepts to life through captivating visuals. I was hired by Hallmark to bring their "Countdown to Christmas" vision to life, capturing festive imagery, including their iconic car wrapped in a sweater. I also used these skills to bring awareness to homelessness through "Wheels for Walls," an event organized by Our House, highlighting the reality of individuals and families having to sleep in their cars. My work extends to projects like the Georgia-Pacific Center in downtown Atlanta, where I applied my creative direction to elevate their visual storytelling. Alongside this, I channel my skills into my streetwear brand, Syrup.WorldWide, creating a unique visual identity that resonates deeply with the culture and audience.